Am I the only one who thinks Oral B needs to jump on this whole liquids/gel/toothpaste ban on airplanes and resurrect the totally weird but now totally necessary Brush Ups*? You know, those weird little sleeves of pre-moistened toothpaste fabric that you slipped over your finger and then "brushed" your teeth with your finger and made yourself believe that you don't have hummus breath any more. They could make a total killing. I regarded Brush Ups like I did Craisins - a lovely idea, but dammit, where's the zing? Craisins need a commercial with dancing California Craisins that get in a celebrity death match with the California Raisins. I can see the storyboards now. And the cocktail recipes. Brush Ups needs a campaign that taps into our collective fears of halitosis. I'm thinking a narrative-type campaign with love connections made possibly by the convenience of spontaneous finger-brushing. It's not just the hummus breath. It's the veneer of confidence you get when you think you don't have hummus breath! Thank you, Brush Ups!
* I can't find them anywhere I've looked around here, but maybe they still exist in your local stores.
