Why do some soaps have such ridiculous names? Lever 2000? What is that? Sure, it's made by Unilever. But by this logic, we should be having Nabisco 3000 with our banana pudding, instead of Nilla Wafers. And that's just silly. Also silly: Lava soap. The only way I can figure the name "Lava" happened is that it was invented before focus groups roamed the earth.
