Has anyone else noticed the Magnetic Fields song ("I Think I Need a New Heart") on the Cesar "canine cuisine" commercial? Bleh. This is somehow worse than the time I heard that Iron & Wine cover ("Such Great Heights", Postal Service) in that M&M's commercial. But then I think, what's wrong with that? With making a buck? Stephin Merritt & co. have every right to pay their bills as they see fit. Is "selling out" even a valid pejorative now, when just about everything that involves making money involves some kind of corporate entity? And then I think back to the "hipster" definition at the Urban Dictionary, and I think I just slapped my forehead with a gigantic "HIPSTER SCUM" sticker. Because I think about corporate stuff and "selling out" and who makes a buck where and blah blah blah, and the fact that I hate the term "hipster" so this automatically makes me a "hipster." If I patronize big meanie corporate conglomerates (Starbucks, Gap, etc) but I'm doing this as a reaction to the shallow hipster stigma of such meanie places, which is a reaction to the "anything for a buck" credo, then does the hipster label collapse in on itself? Does the meta-negative cancel itself out? How did I get from dog food to cultural irony?
Must. drink. less. coffee.
